Zedosh (Tailoring ad targeting using Open Banking)

Zedosh (Tailoring ad targeting using Open Banking)
Description

Zedosh uses Open Banking APIs to analyse users' transaction data to figure out what and when specific products appeal to them.

For example, your transaction data could show that you like eating out in the last week of the month.

That data is then used to tailor ads to ensure it's stuff you're interested in.

(In the example above, brands would only show you restaurant ads in the last week of the month).

Why would people agree to give access to their transaction data?

Zedosh rewards its users (target demographic is Gen Z) with cash when they watch the tailored ads to completion. They call it an attention exchange platform.

Phase
Live
Industry
Advertising
Niche
Attention exchange